In an effort to entice more subscribers, streaming juggernaut Netflix has lowered prices in more than 30 countries.
Parts of Asia, Europe, Latin America, sub-Saharan Africa, and the Middle East have seen price reductions.
It happens as households tighten their budgets in response to rising living expenses and as Netflix encounters more competition from competing services.
A company representative told the BBC that members have never had more entertainment options.
Malaysia, Indonesia, Thailand, the Philippines, Croatia, Venezuela, Kenya, and Iran are among the nations where subscription fees have been reduced.
The business did not mention the US or the UK as nations where it had reduced prices.
"We're constantly looking for ways to enhance the experience of our members. A Netflix representative said, "We can confirm that we are changing the pricing of our plans in some countries.
After the Wall Street Journal broke the news, the company's shares closed 3 point 4 percent lower in New York on Thursday.
Netflix, which has operations in more than 190 countries, is now up against more streaming competitors, such as Amazon, HBO, and Disney.
In an effort to increase its share of the increasingly cutthroat streaming market, the company launched a less expensive streaming option with advertisements and laid off hundreds of employees last year.
Netflix's co-CEO Greg Peters outlined his strategy for growing the company's subscriber base in January.
In order to serve more members globally and provide appropriate value at various price points, we want to expand the range even further, according to Mr. Peters.
Additionally, the business is strictly enforcing its anti-subscription sharing policies.
In more nations this month, Netflix limited the sharing of passwords. If customers want their friends and family who don't live with them to share their subscription, they must pay an additional fee.
In the summer of 2017, Netflix disclosed that it had shed almost a million subscribers between April and June as more people chose to stop using the service.
By the end of 2022, the company claimed, subscriber numbers had increased.
