In an effort to reduce food waste, Marks and Spencer has joined a growing list of retailers by eliminating use-by dates on milk.
The best-before dates, which are recommendations on freshness, will take the place of the dates, which are meant to inform customers when food is safe to eat.
Customers were advised by the supermarket chain to make their own decisions regarding the safety of the milk.
M&S follows retailers including Morrisons in changing milk labelling.
Milk is among the food shopping goods that are thrown away the most by UK households, alongside bread and potatoes, according to environmental charity Wrap.
According to the report, the "main reason is not drinking before the use-by date," which results in the annual loss of nearly 490 million pints.
M&S said better shelf-life and improvements in milk quality meant consumers could use "their judgement on what's still good to eat" without having to rely on the labelling.
