Disney exprime son inquiétude quant aux e-mails de rappel de l'abonnement

The keyboard of a smartphone has the Disney+ logo visible

Disney has voiced concerns regarding new laws in the UK that will force it to remind its customers about their streaming subscriptions every six months.

Currently, customers who sign up for Disney+ remain members until they decide to unsubscribe.

However, new legislation would mandate streamers to notify customers via "reminder notices" to make sure they are aware they are still subscribed.

The company already gives "timely and clear notice" of its fees, according to Disney.

Deadline reports that the business claimed the UK government's proposed Digital Markets, Competition and Consumers Bill was an attempt to "micro-manage" how subscription streamers interacted with their customers.

According to Disney, it is currently simpler for customers to break their contract than to sign up in the first place.

Additionally, the business claimed that email reminders might be counterproductive because they increase the likelihood that users will disregard their messages.

Disney stated in a submission to the Lords Communications and Digital Committee that the market demands, consumer preferences, our practice of providing prompt and clear notice of recurring fees, and the ease of ending the agreement should eliminate the need for mandated renewal notices.

"At the very least, it avoids the need for micro-managing the timing of when and how these notices should be sent, which is a serious flaw in the draft bill because it fails to acknowledge that it could result in consumers ignoring notices, which is a problem. ".

Promotional still from Avatar: The Way of Water
The most profitable movie of the previous year, Avatar: The Way of Water, just became available on Disney+.

Disney asked the UK government to restrict the sectors receiving the reminder notices to those with a history of "trying to trap their consumers.". " .

SVODs [subscription videos on demand] are "obviously exempt from this," it continued.

The bill's attempt to institute a 14-day refund policy for digital subscription services also drew criticism from Disney.

The business claims that this will enable customers to "game the system" by signing up, consuming all of their desired content in two weeks, and then canceling.

Disney warned that such conduct might lead to price increases for devoted customers.

"This would enable these bad actors to profit from our service without payment to the detriment of the overwhelming majority of good actors as it could very well result in a price increase given the low subscriber base and the high cost of producing high-quality content," it said.

For a response, BBC News has gotten in touch with the Department for Business and Trade.

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