In a town where there hasn't been a movie theater in decades, a 100-seater cinema has opened in the back of a truck.
By setting up the attraction for 10 days, the organizers said they hoped to determine the level of interest in Newmarket, Suffolk, for a cinema.
The former National Horseracing Museum building will soon serve as a theater.
The scheme would give the town a "boost," according to David Hall of the charity behind it.
Five to four showings per day are scheduled at the pop-up theater, which is present at The Severals Sports Pavilion through February 19.
How cool is it that local children and adults will be able to be entertained at a 100-seater cinema for the duration of the half-term?, remarked Mr. Hall, director of the Newmarket Charitable Foundation.
"You would not believe you are in the back of a lorry," he said of the mobile facility, adding that it was air-conditioned and had "high quality seats.".
Before one closed in the 1960s and the other in the 1970s, Newmarket had two movie theaters.
In order to develop plans to convert the former horseracing museum into a three-screen boutique movie theater, he claimed the charity was collaborating with Jockey Club Estates.
A cinema returning to the town, according to Mr. Hall, would be "fabulous.".
According to an economic perspective, fewer people would leave the town in the evening to travel to Cambridge or Bury St. Edmunds.
The high street would benefit from having a movie theater, he continued.
He explained that in order to possibly apply for funding, they were using a questionnaire to assess the evidence of the local appetite.
The development of a cinema at the 250-year-old structure would require a lot of work, according to Nick Patton from Jockey Club Estates.
Since the museum relocated there seven years ago, the building has been vacant.
