The tenth season of Love Island has begun.
Additionally, even though the show has been on television since 2015, blind and visually impaired viewers will notice a change this summer.
Contestants are now able to describe their appearance, skin tone, and attire through audio description for the first time.
The Royal National Institute of the Blind applauded ITV and called the decision "a remarkable example for the industry.".
In her audio description, host Maya Jama describes herself as a tall, mixed-race woman who is 28 years old and half-Swedish and half-Somali.
She continues, "I have long brown hair and brown eyes, and I like to dress colorfully." She also describes herself as enthusiastic and happy.
The first visually impaired contestant on this year's winter season of the show was Ron Hall, who is blind in one eye.
In terms of accessibility, the 25-year-old believes ITV is taking a good "first step.".
As he tells BBC Newsbeat, "It's quite a nice start that the place that gave me a platform is now following up on me being visually impaired and helping others as well.
"Even though I'd say it's a sizable group, I think sometimes people forget about the blind and visually impaired because they just go about their daily lives and observe it normally.
So it's good that they're making a start. ".
Blind fan Connor Scott-Gardner concurs and believes it's positive that ITV is beginning to take fans like himself into consideration.
To be honest, the 29-year-old says, "I really look forward to the entire season.".
"In terms of audio description, I think ITV is making a great move by offering an element of audio description for blind viewers.
"I listened to the individual audio descriptions, and I found them to be interesting; it was definitely not what I was anticipating. ".
ITV could do more to improve the viewing experience for blind and visually impaired viewers, according to Abi James-Miller, a huge Love Island fan.
The 24-year-old, who is blind, frequently tweets other fans to inquire about what is happening on screen.
There isn't an audio description available for every episode, despite the fact that the hosts, contestants, and contestants have all provided bios and there is a villa tour.
There are audio descriptions for other reality shows, such as Too Hot To Handle and Naked Attraction.
I don't think the descriptions they've done go far enough to actually improve the experience as a viewer, says Abi.
"I can discover their identities and whether or not they have tattoos, but you want to know the drama, so that's why I'm watching.
"I believe that Iain Stirling's presenting and his script both need more integrated audio descriptions. ".
ITV claims that because of the nature of Love Island, there is "very little room within the program to add traditional audio description and no time before transmission to write and record it.".
This is why we were so eager to produce this additional content, the statement continues.
Abi also suggests that the audio descriptions be made available on ITVX, the channel's streaming platform, rather than YouTube, as it will be quicker and easier for viewers to access.
According to ITV, ITVX will eventually receive more audio descriptions, Newsbeat reported.
Like Abi, Connor believes that there should be more audio descriptions of live and pre-recorded shows in the industry—Love Island is typically pre-recorded, but the final is live.
I don't think it's perfect, but I think any effort to make things more accessible has to be beneficial, he says.
"And we need to look at it positively while also holding different media companies accountable and telling them they need to do more in the future. ".
ITV is "committed to continuously improving the accessibility of our shows, and we're working on new ideas," according to a Love Island spokesperson.
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