After a morning program confused one rapper with another, Welsh-language channel S4C apologized for a "serious mistake.".
Rapper Mace the Great from Cardiff was depicted in a photo by Prynhawn Da, but presenters claimed the image was actually of Sage Todz from Penygroes, Gwynedd.
We need to be better than this, Sage Todz wrote in response to the program on Twitter. " .
S4C expressed "extreme disappointment" in the mistake and claimed to have "apologised profusely" to Todz.
It added that in order to prevent a repeat of the error, it had spoken with the production company.
It continued on Twitter: "S4C has enormous respect for Sage as one of the most exciting talents in Wales, and we are currently working with him on a number of projects.
We need to improve because this isn't good enough. ".
It was the "bare minimum to get this right," SWZÉ, a different rap artist from south Wales, tweeted. Every single time, it genuinely enrages me.
