According to the Guardian's owners, the publication will no longer accept advertisements from gaming businesses.
Advertising for online casinos, scratch cards, and sports betting will no longer run online or in print as a result of the decision, which was made public on Thursday.
However, advertising for lotteries will still be allowed.
The decision was made because "doing the right thing for our readers is our primary obligation, according to Anna Bateson, chief executive of Guardian Media Group.".
As a result of the decision, gambling advertisements will not appear in the newspaper, on its website, or within its app.
It comes after the industry was rocked by the government's release of a white paper on gambling in April.
All bets are off: Why the Guardian has chosen to reject gambling advertising was the title of a blog post that The Guardian published on Thursday.
In it, Bateson gave the reasons for their decision to "decide that there are other ways to generate revenue" at this time.
She claimed that research had revealed a "clear correlation between exposure to gambling advertising and increased intentions to engage in regular gambling.".
The tides have been changing for a while, she explained. According to surveys conducted in the UK and Australia, the majority of people are in favor of outlawing gambling advertisements, a position that the governments of Italy and Belgium adopted in 2019 and more recently.
The most recent UK gambling white paper stated that the "loss of revenue from gambling advertisements could impair public service broadcasters' ability to meet their obligations. ".
Her comment that "the UK government's proposed gambling reforms fell short of any meaningful action on gambling advertising" was followed by the statement that "in Australia, a parliamentary inquiry into online gambling and its associated harms is due to report back in the coming weeks.".
We believe that, starting on June 15, 2023, the world should say no to gambling advertising across all Guardian platforms. ".
In April, it was revealed that as part of new government proposals, young gamblers might be subject to a £2 maximum bet limit on online slots for their own protection.
The white paper on gambling represented the most significant change in the industry's regulatory landscape in almost 20 years.
To the surprise of campaigners, no new action was taken regarding advertising. The government claimed that already-in-place safeguards significantly help to protect the most defenseless.
The Guardian Media Group, which also owns the Observer, noted that it had previously made "a similar decision" to the one made today regarding gambling advertisements when it decided to stop running oil and gas company advertisements in 2020.
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