Starbucks, the biggest coffee chain in the world, has announced that it will introduce a line of beverages with olive oil in Italy.
According to CEO Howard Schultz, olive oil has an "unexpected, velvety, buttery flavor. enhanced the coffee and leaves a lovely palate finish. ".
One of the major US companies that ran into difficulties when trying to enter the Italian food and beverage market was Starbucks.
The independent, frequently family-run cafes that make up Italy's coffee scene are legendary.
Currently, there are about 20 Starbucks locations across the nation.
The proof is in the cup, Mr. Schultz said on the business' website, though there will be those who object to the idea of olive oil in coffee.
In more than 40 years, he continued, "I can't think of a time when I've been more enthused, more excited.".
This spring, the business plans to introduce the variety of hot and iced drinks to stores in Southern California. Later this year, it's expected that the UK, Middle East, and Japan will follow.
An iced shaken espresso and an olive oil latte "steamed with oat milk" are both part of the Oleato line, which will be introduced in Italy on Wednesday.
There will also be "a silky infusion of Partanna extra virgin oil with vanilla sweet cream foam" in the cold brew coffee. flows through the beverage slowly.
The Mediterranean diet, which is linked to nations like Italy, Greece, and Spain, is largely based on olive oil.
Its monounsaturated fatty acids, which also contain vitamins and minerals, and polyphenols, which are plant-derived micronutrients, are partially responsible for its positive effects on health.
Last year, TikTok's trending topic was "drink olive oil," with proponents claiming that it had anti-inflammatory properties.
When Starbucks announced plans to establish its first location in Italy in 2018, some Italians urged a boycott of the company.
Mr. Schultz remarked at the time: "We are not coming to teach Italians how to make coffee. To demonstrate what we've learned, we're arriving here with respect and humility. ".
Some social media users last year rejoiced at the news that Domino's Pizza was leaving Italy.
Since its launch in the pizza capital in 2015, the fast food juggernaut has had trouble attracting customers.
As more neighborhood restaurants joined food delivery services like Deliveroo and Just Eat during the pandemic, it faced an increase in fierce competition.
