At its yearly Worldwide Developers Conference (WWDC), which takes place in California, all eyes will be on Apple as it is predicted to introduce a mixed-reality headset.
Since introducing the Apple Watch in 2015, it would be the tech giant's most significant product launch.
In his keynote address, CEO Tim Cook is anticipated to declare that this new product is the future.
However, consumers might find it difficult to justify its expected price tag of around $3,000 (£2,400).
Although Apple hasn't officially confirmed its existence, reports indicate the headset will support both augmented and virtual reality.
The "Reality Pro" appears somewhat like wraparound ski goggles in online images.
If the leaks are accurate, Apple has reduced the size and weight of its headset by removing the internal battery. Instead, users will need to carry an external battery that is wired to the headset.
The headset won't immediately go on sale after its reveal at WWDC; instead, it will reportedly hit the shelves later this year.
The industry would not change overnight as a result of WWDC, according to Sol Rogers of visual effects film studio Magnopus, but it would give the technology "validation and credibility" as a whole.
The company would "redefine our digital and physical realities" and lead us into a future where the extraordinary becomes commonplace if it were to "find success," according to Apple.
Live streaming of the event from Apple Park, the location of the company's headquarters in Cupertino, California, will be available on both its website and YouTube channel.
Additionally, Mr. Cook is anticipated to discuss Apple's AI strategy.
Since the popularity of OpenAI's ChatGPT, users have become more interested in integrating generative AI into their Macs, iPhones, iPads, and Apple Watches.
When it comes to this fiercely contested AI arms race, Apple has been more subdued than Microsoft and Google.
However, recent job postings for additional software engineers indicate the company may be looking to expand its AI expertise.
Updates to its iOS, iPadOS, and macOS operating systems are also anticipated from Apple, along with a 15-inch (38-cm) MacBook Air laptop.
A Wall Street Journal article also described how Apple would introduce a mental health journaling iPhone app at WWDC.
Last week:.
- With a much lower price of $499 (£402), Meta hinted at the newest Quest virtual reality headset.
- The newest ThinkReality VRX headset from Lenovo was released.
Although Meta has made significant investments in mixed reality, the market is currently in trouble.
According to International Data Corporation, sales of headsets fell globally by 54% last year.
Additionally, Meta's CEO Mark Zuckerberg will probably be hoping that Mr. Cook can make headsets the next big thing.
